Creativity Has Become a Dirty Word
In the hierarchy of school subjects and careers, creativity has somehow fallen to the bottom of the pack. It's seen as frivolous, unessential, a hobby at best. But that couldn’t be further from the truth.
Let me explain where this fire to defend creativity comes from.
I’m an extremely creative human. As is every human on the planet. Creativity and imagination are what make us powerful.
When it came time to choose my GCSEs, I wanted to study Art, Drama, Resistant Materials, and Geography. But there was so much pressure from the school to pick “serious” subjects like Additional Science. I gave in. Because I was considered a “top-tier student.” In other words, I was good at memorising a textbook.
When I eventually went to university, I chose Drama. I didn’t know why. I just knew I loved it. Deep down, I also knew it mattered.
Still, I dreaded the question: “What do you study?”
Every time, I’d feel the judgment coming. People thought Drama was unintelligent. Frivolous. A waste of potential. And that angered me. Because I knew it was the opposite.
I started answering, “Drama" always followed by "and at college, I did Maths, Physics, French, and Drama.” Always in that order. Like I had to justify that I was intelligent enough to be creative.
There was a fire in me even then. I just didn’t know why.
Now I do.
Society is turning people into robots.
We read about it all the time. People feeling trapped, disconnected, mechanical. But here’s the truth: creativity and imagination are the answer.
They make us human.
They make us question everything.
They make us powerful.
Einstein was a musician.
Da Vinci was an artist.
It’s no coincidence that the world’s greatest thinkers were also artists. Their creativity was the root of their intelligence. Never separate from it.
So why did schools strip creativity away?
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You can’t memorise your way to a creative grade. There’s no single “right” answer.
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Schools made creativity seem like it was for the “less academic.”
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And many stopped offering it altogether. Especially in state schools.
It’s time for change.
Creativity is FIRE. And it’s the key to unlocking innovation, individuality, and freedom in society.
Einstein said it best:
“Imagination is more important than knowledge.”
He knew it.
I know it.
And deep down, you know it too.
It’s time to wake up the world.
To back creativity in every part of life.
To prove that creativity is FIRE, adventure is the spark and fun is the antidote to life.
Let’s have some fun.
Katie
